Incorporate at least 2 of the 4 buying motivation factors within your sales call:

Over 60% of your cold call competition gives up after only 2 calls when prospecting while another 20% give up after 4 calls. Results dramatically increase with 6 calls or more.

Never hear a cold calling objection you already don't have a scripted response too. A majority of voice mail systems today allow you to re-record your message. Listen to yourself again. This provides a great way to critique yourself and refine your telephone skills.

Keep your pitch to no more than 20 to 30 seconds or risk losing your listener.

Be concise and to the point. Never tell them everything about your product or they won't call back.

End every additional request for information by an operator/screener with the question Would you now please put me through?

You can often get the direct dial number of your prospect by mistakenly calling someone else within another department. They often will be more than happy to help especially if your prospect is an executive.

Don't ask your prospect to call you back, TELL THEM to call you back.

Record every call attempt and always take away something helpful from the company operator ( decision maker's E-mail address, when they get in, current vendor, who the decision maker directly reports too etc, etc. ).Your building an invaluable data base.